Collection: Generik
Generik, a specialist in high-quality hair color at low-cost prices, was founded 14 years ago by Bruno Mocher, a former L'Oréal executive, and his sister Delphine for the technical-product part. They have revolutionized the world of hairdressing by offering high-end products at very low prices. Everyone can have fun and change their minds with a budget that makes you smile. The latest revolutionary technology: BBHair Plex or how color becomes care. To test urgently, you will be amazed!
