SJR skincare made in France
The SJR brand, Sandrine Jeanne Rose for friends, is a French family business managed by a mother Sandrine and her daughter Brunella Emmanuelli.
Created in 2012, SJR Paris formulates dermo-capillary products for all hair types: colored, straightened, softened, textured, smoothed, natural. A year ago, they reformulated their products so that they no longer contained endocrine disruptors, sulphates, silicones, dyes, parabens and other phenoxyethanols.
Indeed, the products Sandrine Jeanne Rose can be used on children from the age of 3, the founders were keen to offer treatments, for the most part, to more than 96 % of ingredients of natural origin with high quality plant active ingredients.
Natural keratin care SJR Paris
Their favorite active ingredient is Keratin protein. Straightening, coloring, excessive use of straightening irons, UV rays and even limescale weaken the keratin contained in our hair, making it fragile and brittle. This is why they have chosen to use Nutrilan Keratin because it is able to penetrate the heart of the hair to repair it.
We appreciate in these two creators their kindness, their intelligence and their humility. Two women wanting to be at the service of other women so that their experiences and know-how can be used by as many people as possible.
Hence the birth of two refined and so effective ranges: the one with keratin to deeply repair the most damaged hair (coloring, straightening, straightening iron...) and the one composed of plant active ingredients to nourish the natural hair of the whole family.